K-Music 2022 Trailers
The Concept
Create a trailer for the upcoming series of concerts for K-Music 2022.
The Execution
With footage provided by each musical group, two trailers were distributed on appropriate platforms by the Korean Cultural Centre.
A trailer for each individual show will be shared out on the day of each concert:
The Impact
The marketing strategy of targeting different demographics and rolling out the content over a period of time gleaned successful social media interaction and box office sales.
