K-Music 2022 Trailers
The Concept
The K-Music Festival 2022 celebrated the rich diversity of Korean music, from traditional sounds to cutting-edge contemporary performances. To amplify its reach and capture the spirit of the festival, Eve Design created a stunning brand identity for the series, blending modern aesthetics with cultural heritage. The Korean Cultural Centre tasked us with producing a series of trailers that would highlight individual shows and encapsulate the festival’s vibrancy as a whole.
Our mission was to create trailers that would not only excite audiences but also embody the festival’s commitment to showcasing Korea’s evolving musical landscape.
The Execution
With footage provided by each musical group, two trailers were distributed on appropriate platforms by the Korean Cultural Centre.
A trailer for each individual show will be shared out on the day of each concert:
The Impact
Increased Audience Engagement:
The trailers resonated deeply with audiences, garnering thousands of views across platforms within days of release. Comments and shares indicated high levels of excitement and anticipation, helping to build momentum in the lead-up to the festival.
Elevated Brand Identity:
By aligning our visuals with Eve Design’s brand identity, the trailers reinforced the festival's cohesive look and feel. This consistency elevated the perception of K-Music 2022 as a professionally curated and culturally significant event.
Global Outreach:
The trailers extended the reach of the festival beyond existing audiences, engaging international viewers who were drawn to the unique blend of tradition and innovation showcased in Korean music.
