ADG7 - K-Music 2021
The Concept
The first show of K-Music 2021 featured ADG7 at Kings Place, London. They opened with hits from their debut album Ak Dan Gwang Chil, and their second album Such is Life, which was released in 2020. We filmed the performance, an interview with the artists and audience reactions to create an overview of the night.
The Execution
The Impact
This digital content was used for archiving and marketing purposes and as promotional material in the press and on social media feeds for all associated companies.
“The nine-member ensemble presents itself not as earnest traditionalists, but as a giddy show band with all the trappings of K-pop — choreographed singers, candy-coloured costumes and bouncy, upbeat, often swinging songs that link the concision of folk tunes to the catchy repetition of pop, with brash cymbals for drive and flute and zither lines for instrumental hooks.”
(New York Times)
“There's a flowering folk-roots revival in South Korea - but no band combines virtuosity, charisma, and pure energy like Ak Dan Gwang Chil”
(WFMU)
“A most astonishing show musically and immensely entertaining- Ak Dan Gwang Chil [ADG7] from South Korea. WOW!!!”
(Bob Boilen, NPR Music)
