K-MUSIC FESTIVAL
K-Music Festival brings the best of Korea's musical talent to London and features performances at venues such as Southbank Centre, Kings Place and Rix Mix. Produced by the Korean Cultural Centre UK (KCCUK), the festival uses social media platforms, video-sharing websites, and LCD screens across the TfL & National Rail to increase brand awareness and promote Korean culture on a global scale.
TODDCS has provided digital coverage for the festival from 2018 to 2023.
KCCUK adopts a phased approach to releasing the created content. An initial festival trailer is released to generate buzz and excitement followed by a trailer for each show in the lead-up to each respective concert. TODDCS created an animated theme used across the campaign, editing existing footage for each trailer. This was reformated for various platforms such as YouTube, Instagram and across the TFL network.
On the day of the event, TODDCS captures an interview with the artist, films the show, and gathers testimonials from a diverse group of attendees. The result was a suite of videos and photographs that were leveraged in articles and reviews across multiple outlets, driving buzz and increasing attendance.
